Artificial Intelligence and fusion of augmented reality for new business solutions

In today's world of technology, artificial intelligence and augmented reality come together to create a new world of business processes.

Big Data continues to shape the corporate universe in unexpected ways, especially when artificial intelligence and augmented reality come into play. A few years ago, most experts believed that large data would only be used to handle some functions:

• Use of new data models to improve marketing.

• Improve supply chain logistics by collecting data on various points in the supply chain.

• Increased security through the use of data to improve threat detection models

Since then, several new big data applications have been discovered. One of them is augmented reality. Virtual reality exists long before the term Big Data becomes popular. However, virtual reality systems were not very sophisticated or realistic.

Big Data has helped these systems evolve. New augmented reality algorithms keep detailed information about real-world systems, so simulations are much more subtle.

Big Data creates new augmented reality systems

Earlier this year, the IEEE published a paper on the intersection of big data and augmented reality. The authors summarize the fascinating ways in which the big date is changing the field of augmented reality:

Augmented reality (RA), less popular with virtual reality (VR), is becoming popular in business applications. What started out largely as a gaming technology is expanding into software, health, education, wearables, retail and other fields. Augmented reality coupled with virtual reality has reached maturity and these technologies are responsible for innumerable modern and intriguing technological advances. Both technologies are collectively labelled as extended reality or "XR". Experts believe that the combined XR market is expanding rapidly and is currently valued at about $ 10 billion and is estimated to reach approximately $ 61 billion by the year 2022.

What is the difference between AR and VR?

For laymen, augmented reality and virtual reality may seem synonymous. However, the two technologies have several distinct characteristics, especially when it comes to their applications in business. With virtual reality, users are immersed in a totally artificial digital environment. On the contrary, augmented reality is a technology that overlays virtual content in a real environment. This means that in AR, the user sees and interacts with the real world by adding digital objects.

RA applications for the average user

For the average user, the AR can be tested on a smartphone, through an AR application or through a special phone. For example, think about Pokémon Go and how millions of people around the world have been frantically searching for small virtual creatures. This is one of the most realistic examples of AR applications for the average consumer.

Big Data and AR Enterprise Applications

Several companies are beginning to recognize the benefits of using augmented reality. A case study conducted by Cognizant highlights some of them and emphasizes the importance of using AR tools, such as Meta Vision's Microsoft Holo Lens.

For the retail industry, AR allows customers to interact or interact with brands and products without the need to leave the comfort of the interior. The AR offers a potential for retries without visiting the physical store. Consumers can try out various AR products: clothing, watches, shoes and jewellery without leaving the comfort of their homes. This only means that AR ads have the potential to be powerful tools to drive sales and increase business revenue.

To enhance the experience of buying a car, AR applications can be designed to allow potential customers to try out a virtual car in their garage. These RA applications allow customers to get an idea of the vehicle by opening the doors, looking in and walking around the vehicle in the same way they would have done on the floor of a showroom. AR can give consumers the sensation experienced by a person playing an attractive video game. This helps cultivate emotional connections to the product, increase brand awareness, and ultimately encourage the customer to make a purchase.

In a nutshell, RA can help companies connect with customers in a variety of ways, including intellectual and multisensory engagement as well as emotional connections. The good news about AR technology is that AR enterprise applications will not necessarily require separate devices to work. Instead, users can only use the devices they already have, such as smartphones and tablets. The challenge is for companies and companies to create and maintain a stable and secure AR environment in their IT network. This may require advanced IT support skills. If you are thinking about harnessing RA technologies to enhance your customers' experiences and increase your commitment to your business and brand, check out Utah IT Support for a variety of possible services to support your AR vision.

Augmented reality and Big Data are changing business in a variety of ways

Augmented reality is a growing technology that is transforming companies in many ways. This is only possible with new big data advances. As Big Data and AR continue to evolve, companies will benefit from the new technology.

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