Sunday, September 23, 2018

Data Visualization for Business Intelligence

Introduction


As data becomes ever larger and becomes an increasingly substantial part of how companies operate, it is also becoming increasingly crucial that organizations are prepared and prepared to better manage that data.

We have gone from the point of discussing the merits of the data: to create or to break a business. The problem is to ensure that companies can extract useful and meaningful information from the data.

What the visualization does is clarify what would often be complicated and obscure given the way in which large amounts of data can be difficult to classify. This is what you need to know to ensure that visualization is an asset and not a point of confusion for an organization.

Recognize the power of displayed data


A business must first recognize that the visualized data is processed and what kind of things should be taken into account when a team trusts to form ideas and opinions about the business.

The very components that make visualization so powerful also mean that its interpretation must be approached with a specific strategy. Massive data is not only a risk because of threats to cybersecurity and subsequent data recovery challenges, but also because it can be difficult to decipher accurately.

Studies show that using visuals, such as graphics, allows people to absorb information faster, better understand the implications, and remember them for a longer time. Okay, that's why the preview is useful, but it can also lead your audience to draw incorrect conclusions about the data.

Visualization should guide statistical evidence



In addition to ensuring that the message conveyed by your visualization does not become too diluted, it is also important to remember that the ways in which your organization interprets the data work together so that an effective and accurate translation is made. Organizations are likely to have problems when they cannot rely on multiple methods of analysis.

Research shows that data sets with the same summary statistics of the mean, standard deviation and correlation can actually convey radically different information. But, because the statistical markers are similar, many could quickly conclude that they are the same or similar. Only through visualization is it possible to recognize its distinction.

As Justin Matejka, who wrote the research paper, told Fast Company: "There is still the impression that the creation of graphics or visualizations is just making beautiful photos and what really needs to be done can be done through analysis. Even if you are very good at statistics, you may miss something. "

Most of us know, even intuitively, that one of the best non-technical skills for professionals is adaptability. It is crucial that professionals are constantly readjusting their understanding of how to leverage visualization to maintain relevance and seize the opportunity for clarity. An outdated view of data translation will almost always mean not using it to its full potential.

Choose the display method to better serve your data


If you recognize the probability of misinterpreting the displayed data and are prepared to see all forms of data presented as complementary to each other, the other natural and necessary component is to ensure that the displayed data is presented in the best possible format.

The data presented in the massive format are almost never useful. What is useful is to identify specific problems or questions and use the data to arrive at solutions. Those questions should boost the way your organization views the data...

if you’re comparing values consider:
  1. Bar
  2. Pie 
  3.  Line
  4. Scatter Plot        
  5. Bullet      

if you’re analyzing data trends consider:

  1.  Column
  2.  Line
  3. Dual-Axis Line

if you’re showing the composition of something consider:
  1. Marimekko
  2.  Area
  3.  Waterfall
  4.  Stacked Column

Taking into account the challenges associated with adequate data representation, it is important that the company is willing to employ those who are instructed in the business analysis. An analyst will consider the business objectives as a whole and then decide the best format for viewing the data and can design the most accurate image for the business.

Visualization as a process is a best practice for companies, but it does have its challenges. Therefore, it is crucial that organizations refrain from simply filling in the data points in a program and taking the automated pie chart to the letter.

Instead, the key is for educated analysts to select the data used and present that information along with other methods of interpretation that will, in fact, obtain relevant and accurate information; the types of ideas that can change the game for a company.



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