The Role of Big Data in Creating an Advertising Network

Introduction

Understanding the role of mass data when building an ad network is an essential step in having the most successful marketing and advertising possible.

Ad networks have become much more reliant on big data than ever before. A 2017 Entrepreneur article titled "How Big Data is Solving Big Advertiser Problems," attempted to address these challenges.

Andrew Medal, the author of the article and founder of Agent Beta, said the big date is vital to creating personalized campaigns and improving customer orientation. To offer these solutions to advertisers, they need to develop a clear understanding of the customer's footprint. This involves following clients individually as well as making observations about the customer based on similar demographic and behavioural factors. For example, ad networks recognize that it's important to see how customers who search for different keywords on Google behave.

This allows ad networks to refine their targeting capabilities and deliver more subtle information to their customers. Understanding the role of big data in creating an ad network is very important.

Big Data is more important than ever for new ad networks

Selecting the right channel for promotion is the key to a company's success. With the variety of ad types, companies face the difficulties of choice and do not always recover the result of the expected advertising campaign. Traditional advertising is losing its power and is not as effective as before. A recent Facebook case has shown that social networks are not completely honest with advertisers and that they hide inflatable ad metrics. According to ADOTAS research, 86% of consumers suffer from blindness to banners, a phenomenon when site visitors ignore ads. As a result, companies are spending money on useless ads and are not reaching the target audience. To solve the problem, many advertisers have switched to ad networks.

What is an advertising network?

An ad network is an online platform that connects potential advertisers, publishers, brands and customers so that the first ones reach the target audience on a network. These networks have been in the market for some time and have evolved over time into a complete ecosystem that not only gives businesses the ability to configure their ads correctly but also provides ordinary users with useful ads.

Creating your own ad network

With the increasing demand for this type of advertising, the number of networks grew. The market today has many brilliant examples that really give companies a CTR rate of 7-8%, which is quite high, compared to traditional banners (0.1-1%). Networks like Pop Slide, Easy Visual, or Cash Tree have already introduced their products to the global audience and bring together millions of people in a single system.

We asked a founder of the Easy Visual advertising network, Rafal Szymanski, to share his views on the future of advertising networks:

Advertising networks are changing the way we see ads. People spend more and more time online, which means they will probably reach their prospects through a smartphone or tablet that users unlock 80 to 110 times per day rather than putting banners on the street. These networks give companies the ability to target their ads according to users' personal characteristics, which translates into actual views, relevant ads, and allows the brand to reach only customers at Easy Visual, we've created an app that spans a number of markets, including the US, Russia, Ukraine, South Korea, Poland, Germany, etc. and provides statistics on views and ad conversion rates. This network will be useful for various areas of the market and also serves as a source of traffic for mobile applications and services.

It is not so difficult to create your own advertising network, but you should consider the competition that is present in the market. 3 simple rules that any newcomer should follow in the advertising market:

1. Analyse the market.

Do not rush to Educate carefully and accurately the market and competitors, see what solutions have already been introduced and what opportunities are not yet being implemented.

2. Attract the audience of future clients.

When creating your own network, you should already have a user base that will result in potential customers for brands and companies. Customers will not use the network where they do not have people to serve their ads.

3. Define potential customers between companies.

Cosmetics, clothing, applications, electronic devices, the variety is infinite. Choose the right direction of the market that you can promote in your network.

Do not ignore the importance of Big Data when creating an ad network

When creating an ad network, you'll need to incorporate machine learning, predictive analytics, and other Big Data solutions for your products. Keep this in mind and optimize your network accordingly.

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