Introduction
Do you want to drive more traffic to your e-commerce site? These proven techniques can help you achieve it. This is what you should know. Driving more customers to your online business has been (and always will be) a top priority for e-commerce companies. A simple Google search will show thousands of suggestions to increase the number of visitors to your site and increase your ranking with the secrets of SEO.
But, if there are thousands of ways to do so, why are so many e-commerce companies still having difficulty attracting customers to their sites?
Unfortunately, this is because most of these tips are unfounded, misleading or simply incorrect. If there is no scientific evidence to support a person's allegations, it is likely that it simply does not make a difference.
But that does not mean that it is impossible to drive more traffic. There are some strategies that have been proven with data-driven analytical studies that are incredibly simple solutions to your customer traffic problems.
Here are four ways supported by the data to increase your numbers.
1. Use a data-driven SEO e-commerce platform
Obviously, the higher your website is on organic search results pages, the more likely people are to click on the link. Google Rank Brain is the algorithm driven by artificial intelligence that determines the order of search results based on many factors, not just exact keyword matches. According to Moz's report, the authority and reliability of the website domain are one of the most important factors in organic ranking.
Rank Brain measures this authority based on multiple credentials. To put it in simpler terms, the best known, popular and reliable hosting service, the best Google ranking will be.
Therefore, using an SEO-optimized e-commerce platform that is already recognized by Google can support a higher ranking. Many services also offer search engine optimization capabilities for e-commerce, such as customizable meta descriptions, image alt tags, and H1 headers, which can provide more content for Rank Brain to respond to and possibly increase its rank.
2. Focus on the contents of the external link construction
Among the numerous benefits offered by the influential marketing of Big Data, you can absolutely increase the traffic of your e-commerce site. This is done by raising awareness of your brand among new audiences and by establishing an online presence through external links.
Returning to the Moz report, the anchor text of external links also plays an important role in the Rank Brain algorithm. So the more relevant the links you have on other sites, the better. In fact, according to the Reboot study, creating external links has proven to increase the ranking of search engines and increase traffic over time.
Whether you choose a more social-focused campaign or a long-term leadership content strategy, the most important thing is that the content includes links from external sites that lead to your web pages and promote your online store. There are other methods to do this too, such as writing content for blogs on top-level websites or even starting an advocacy program with employees and clients to encourage social sharing with integrated links.
3. Calculate your Google Shopping data
Most online customers are just looking for a good deal. Unless they are already loyal to your brand or your product offers something truly unique and specific, customers will choose the item with the best price and the best ratings.
Google now offers a similar product comparison page to Amazon, called Google Shopping. This is an incredibly powerful tool for e-commerce sites to use for high visual classifications. This service comes at a cost, just like Ad Words, but your product pages can be optimized to improve data quality and get better ratings. Obviously, key keywords should be included in the product description bubble, but the order of those words is important. The most important keywords should be included first, such as brand, color, size, etc.
Because the results of these products appear directly on a Google search result, this gives your brand the opportunity to appear on the list twice, both as an organic result and as a paid visual result.
4. Increase your content frequency
Referring again to the Moz Rank Brain study again, the algorithm also takes into account the activity of your website in determining the rank. If your site is constantly updated and updated, it shows that it is an active page. However, if your site was created and released simply and no new content was added in months, this could negatively affect your ranking.
That's why posting new content on your site regularly is important. According to a Hub spot study, sites that posted new blog content 16 times or more each month averaged 3.5 times as much traffic as sites that posted only four times or less.
The more active your site is the better. If your e-commerce site has a blog, keep it active with consistent posts.
Conclusion
There are many misleading tips for e-commerce sites that try to improve their rankings. The truth is that there is no secret formula that absolutely guarantees that your site hits number 1. Google is incredibly picky and reserved about its ranking methods, but there are some proven strategies that can have a positive impact on your strategy. SEO and generate more traffic to your online store.
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